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SEO copy is page text that answers a specific search query: it helps the person solve their task, and it helps the search engine understand what the page is about. The quality…

SEO results aren’t one number, and they aren’t rankings for a list of queries. They’re changes at every step of the path: pages get indexed, they show up in search, they get…

A keyword map is the set of search queries people use to find what’s on your site, grouped by meaning and assigned to pages. It helps to think of it not as…

Screaming Frog SEO Spider is a desktop crawler application for Windows, macOS and Linux. It crawls a site by following links from a starting URL and collects technical data for each URL:…

robots.txt is a text file in a site’s root directory with instructions for crawlers: which addresses they’re allowed to crawl, and which they aren’t. It controls crawling, not indexing. A page blocked…

There are three main ways to advertise on Telegram. The first is Telegram’s own advertising platform, Telegram Ads: short sponsored messages in public channels. The second is seeding: buying an ad post…

Subscribers come to a Telegram channel through three groups of methods: a business’s own resources (website, newsletters, other social networks, offline touchpoints), cooperation with other channels, and paid promotion — Telegram Ads,…

Search intent is the task a person wants to solve with a search query: to learn something, to reach a specific site, to choose between options, or to take an action right…

noindex is a rule in the robots meta tag or the X-Robots-Tag HTTP header that blocks a page from showing up in search results. nofollow comes in two forms: in the meta…

n8n is a workflow automation tool: in a visual editor, you build a workflow out of node-based steps, and it then runs on its own — on a schedule, or when data…