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n8n is a workflow automation tool: in a visual editor, you build a workflow out of node-based steps, and it then runs on its own — on a schedule, or when data…

Structured data, or markup, is a description of a page in a standard format that search engines understand: what kind of object the page represents (an organization, an article, a service, a…

Conversion is the share of people who completed the action you wanted: submitted an inquiry, bought something, signed up. It’s calculated like this: the number of target actions divided by the number…

A content factory is a structured process for producing content on a regular basis: from strategy and the brief for a piece through editing, publication and reviewing the results. Each stage has…

A content plan is a document that lays out, for a given period, what a company publishes, where, when and why: topics, formats, platforms, dates and who’s responsible. It ties posts to…

PPC (paid search) advertising is ads shown to people based on their queries, interests and needs. In Yandex Search, an ad appears in response to a query alongside the regular results; in…

Keywords for a website are the words and phrases people use to search for what a page offers. They’re also called key queries, or in trade jargon, just “keywords.” A page doesn’t…

Keyword clustering is grouping search queries by the principle “one page can answer them.” The result is a set of groups (clusters), and each group is assigned exactly one target URL on…

An AI agent is a language model that doesn’t just answer a question — it decides for itself which steps to take and which tools to use in order to complete a…

Claude Code is an Anthropic tool that runs in the terminal, in a code editor, in a desktop app, and in the browser: it reads a project’s files, edits them, runs commands,…