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Site indexing is how a search engine processes a page: a crawler downloads the page, the engine analyzes its content, and stores information about it in its database — the index. Indexing…

Neural networks are useful in SEO where you need a quick draft or to make sense of data you already have: suggesting query wordings and grouping them, sketching a page outline, title…

GEO stands for Generative Engine Optimization. It’s the work of making a site and a brand legible to systems that don’t just show a list of links but compose an answer to…

An SEO audit is a review of every area that affects a site’s visibility in search: the technical foundation, structure, keyword research, content and metadata. The result of an audit isn’t a…

SMM (social media marketing) is marketing in social networks: promoting a business, brand or product through social networks and messaging apps with content, advertising and audience engagement. It isn’t just publishing posts…

SEO (Search Engine Optimization) is work on a site that helps search engines better understand its content, and helps people find the site in regular, organic search results. Organic results are the…

Canonical (rel=”canonical”, a canonical link) tells a search engine which address to treat as primary when the same page is available at several URLs. It’s a hint, not a binding rule. Yandex…

SEO automation is when repeatable tasks — data collection, site checks, monitoring, reports — run on a schedule or trigger without manual work, and the result is checked against set rules. Automation…