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Targeted advertising on VK is launched in VK Ads — VK’s unified advertising platform for promotion across its properties and its advertising network. Setup goes top to bottom: first a campaign with…

To set up Yandex Direct yourself, first prepare your site and Yandex Metrica with goals, then create a campaign and choose a strategy. Next, pick keyword phrases, write ads, pass moderation and…

To get a neural network to write a useful post, give it the inputs: the goal, the audience, the platform, the main point and verified facts. The model will produce a draft…

An internal link is a link from one page of a site to another page on the same site. Internal linking is the system behind those links: which pages are connected, where…

Site visibility is a calculated estimate of how often and how high a site appears in search results for a chosen set of queries. The SERP is the results page a search…

UTM parameters are parameters added to the end of a link so an analytics system can tell where a visitor came from: the source, the channel, and the campaign behind the visit.…

Title is the HTML element <title> in a page’s <head> section. Its text is visible in the browser tab, and search engines use it as a source for the heading shown in…

Targeted advertising — also called targeted (paid social) advertising, or just “targeting” — is advertising that a platform shows to a chosen group of users: by region, gender and age, interests, or…

Site structure is how pages are grouped into sections and levels, and how that hierarchy is reflected in the menu, links and URLs. For search engines, it affects how the crawler finds…

A sitemap is a file with links to a site’s pages that tells search engines about its current structure. The main format is XML: Google calls it the most versatile, while Yandex…