Блог

A Telegram channel is a tool for broadcasting messages to a large audience: there can be any number of subscribers, and only the owner and designated administrators can publish posts. For a…

Google Indexing API is a programmatic interface through which a site tells Google that a page has appeared, been updated, or been deleted. According to Google’s documentation, it only supports pages with…

YAN stands for the Yandex Advertising Network: a system for placing ads on Yandex’s services and partner placements. An advertiser launches impressions in the network through Yandex Direct — the same system…

AI in marketing is the use of neural networks and machine learning algorithms for marketing tasks: preparing content, managing advertising, analyzing data, and replying to customers. It speeds up repeatable preparation and…

PPC (paid search) advertising is paid ads that a search engine shows in response to queries related to keywords the advertiser has chosen. The advertiser pays for the result of a showing:…

UGC content is user-generated content: material about a product, service or brand that the audience creates, not the company itself. Examples include reviews, photos with the product, posts with recommendations, comments. A…

In marketing and advertising, CTR (click-through rate) is the share of impressions after which a person clicked the ad or link. To calculate it, divide the number of clicks by the number…

Competitor keywords are the search queries that bring up pages from other sites in your niche. They’re also called competitor search queries or competitor key phrases, and the whole set is referred…

Yandex Webmaster is Yandex’s service for site owners. It shows which pages of a site are eligible to appear in search, how the crawler crawls the site and what response codes it…

Yandex Direct is a Yandex service that helps companies promote products and services online. Through it, ads show in Yandex search and on search partner sites, as well as on Yandex’s services…