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End-to-end analytics brings together ad, website and CRM data along one customer path, from an ad click to a closed deal. This guide covers what it includes, which services are used, and…

Online advertising covers several channels: PPC (paid search), the Yandex Advertising Network, targeted social ads, and Telegram ads. This guide explains how each works and how to pick the right one for…

Lead generation has a reputation as a trendy marketing term that gets dropped into slide decks without much explanation. In practice, it is an ordinary part of working with customers: noticing interest…

A redirect sends a visitor from one address to another: the server responds with a code in the 3xx range and gives the new address in the Location header, and the browser…

Ranking is the position of a link to your site in search results for a specific query. You can check it manually in a browser, in Yandex Webmaster (Yandex’s counterpart of Google…

There’s no single SEO timeline that applies to every site. Google notes that changes to a site show up in search at different speeds: sometimes within a few hours, sometimes only after…

The term “SEO specialist” usually comes up not out of curiosity, but at the point where a decision is already needed: hiring an in-house employee, working with a freelancer, or going to…

A self-service SEO audit is a review of a site using open, free sources: Google Search Console, Yandex Webmaster and the site itself. It doesn’t replace an expert audit, but it helps…

Performance marketing is an approach where advertising is planned and judged by a specific, measurable result: inquiries, sales, the cost of acquiring a customer. Every campaign is checked against clear metrics, and…

Through Yandex Direct, ads can be shown in Telegram channels connected to the Yandex Advertising Network. The Yandex Advertising Network (YAN) is a system for placing ads on Yandex’s services and partner…