Case study
SEO promotion for a premium-brand appliance online store from scratch
We ran full-cycle SEO for a premium-brand appliance online store from scratch, migrated the site from Tilda to WordPress, and brought it back to growth after a break in the site’s operation. We don’t disclose the company’s name: the project is under NDA.
About the project
Client
A premium-brand appliance online store (name under NDA)
Industry
E-commerce: home appliances
Services
Full-cycle SEO, site migration from Tilda to WordPress
Period
September 2022 — present, with a break in the site’s operation
Task
The task and the starting point
The premium-brand appliance online store was launching from scratch: the site had no SEO promotion, and organic traffic had to be built up from the moment of launch.
Later, the site’s operation had a break. After it resumed, the site again had to be brought into organic search traffic from scratch.
What we did
What was done
We ran full-cycle SEO for the store from scratch — from the first launch, and then again after the break in the site’s operation. We migrated the site from Tilda to WordPress.
Methodology
Visits — monthly site visits from the client’s Yandex Metrica, exported via API on 2026-10-22. Values are rounded. The first two results count visits and visits from search for 2022–2023; the third counts visits after the relaunch in 2024.
We don’t disclose the company’s name or site address under the terms of the NDA.
Sources
- The client’s Yandex Metrica, exported via API on 2026-10-22. Source reports are not published: the client is under NDA.
Next step
Let’s talk about your site
Tell us what’s happening with your store’s organic traffic right now — we’ll suggest where to start.