Case study
Comprehensive SEO for a B2B company in business automation
We built out the keyword set, reworked the SEO structure of the commercial areas to match real demand, and ran a technical audit. We don’t disclose the company’s name: the project is under NDA.
About the project
Client
A B2B company in consulting and business automation (name under NDA)
Industry
B2B services: consulting, implementation and automation
Services
SEO promotion, keyword research and structure, technical SEO
Task
The task and the starting point
The company works in consulting, implementation and business automation. It has several commercial areas, and each one has its own search demand. No page on the site covered part of that demand, and some existing pages needed their keyword set expanded.
The task: grow organic traffic by covering commercial demand.
What we did
What was done
- Keyword set. We gathered and worked through queries for the company’s commercial areas.
- New landing pages. We identified 79 new commercial pages for demand the site didn’t cover.
- Updating existing pages. We identified 155 pages that needed an SEO update and an expanded keyword set.
- Commercial landing pages. We worked through 16 landing pages: SERP, intent, competitors, structure, keywords and content.
- Technical audit. Indexing, 4xx errors, noindex, duplicate pages, metadata, internal linking and crawl structure.
- Blog. We analyzed 93 posts.
- SEO architecture. We reworked the structure of the commercial areas to match real search demand: implementation, automation, consulting, ERP/1C, WMS, business processes and sales management.
Methodology
Traffic — organic visits to the site per month before and after the work, rounded. The new and updated pages in the “What was done” section are the volume identified during the work.
We don’t disclose the company’s name or site address under the terms of the NDA.
Sources
- Project data, confirmed by the Automarketly team. Source reports are not published: the client is under NDA.
Next step
Let’s talk about your site
Tell us which business areas you need search traffic for — we’ll suggest where to start.