Case study
SEO promotion for a lighting online store
We run SEO for a lighting online store with commercial categories and an informational section. Articles on installing and wiring light fixtures bring in a noticeable share of clicks from Google. We don’t disclose the store’s name: the project is under NDA.
About the project
Client
A lighting online store (name under NDA)
Industry
E-commerce: lighting
Services
SEO promotion and ongoing support
Period
Google Search Console data available since June 2025
Task
The task and the starting point
An online store of chandeliers and light fixtures with an informational section. The task: SEO promotion for the commercial categories and informational articles to grow in Google search results.
What we did
What was done
- SEO promotion from scratch. We promote the store’s commercial categories and informational section.
- Informational articles. Articles on installing and wiring light fixtures bring in a noticeable share of clicks from Google.
Methodology
Clicks — the client’s Google Search Console data, exported via API on 2026-10-22. Search Console history is available from June 9, 2025; there’s no earlier data. The first result compares two adjacent 28-day windows. The second is a separate peak month across the entire available history, not tied to the first result.
We don’t disclose the store’s name or site address under the terms of the NDA.
Sources
- The client’s Google Search Console, exported via API on 2026-10-22. Source reports are not published: the client is under NDA.
Next step
Let’s talk about your site
Tell us which categories and articles matter for your store — we’ll suggest where to start.